Corsicana —
This is a “desk clearing” week for me.
I’m sure you’ve had them. Get everything caught up, cleaned up, passed out, pigeon-holed and then take what’s left and slide it all into a desk drawer for another day.
However, there are a couple of things I can’t let pass ...
Flipping through the old satellite channel guide the other day, I came across one of those channels (a Dallas TV station, I think) that carries a bunch of older TV shows. The two that caught my eye going through the listings one night — Adam 12 and Dragnet.
Having recalled watching those in my youth, I thought it might be fun to re-visit the wonderful word of the 1960s for a look back at a simpler time.
Frankly, it was a little painful.
To be sure, the old Bruce Springsteen song — 57 channels and nothing on — is now five times that number, and many times, still “nothing on.”
My trip back down “TV’s Memory Lane” was disappointing at best. I was expecting so much more from the experience. Of course, one might suggest I hadn’t picked two of the most “high-brow” shows from TV’s glorious past to enjoy. And, there, they would be right.
I really don’t remember Adam 12 being quite as contrived as it was — at least in hindsight. And the music - OMG! I thought I was watching a travel documentary. But, at the time, it was “state of the art.”
Guess what I’m saying is the old phrase “you can’t go home again” rings a little more true in some areas than it does in others.
Oh, and Dragnet — fell asleep during the first commercial break.
***
Another great corporate move this week was nothing short of hilarious, at least to me.
Someone, somewhere in the depths of General Motors, issued a release this week saying that, henceforth, the Chevrolet would only be referred to as a “Chevrolet” and no longer by the time-honored term “Chevy.”
This same individual responsible for this decision may have very well previously worked in the soft drink industry — it sounds like the same thought process that went into a product called “New Coke.” That didn’t work out too well, either.
Think about the implications of this move ...
“Drove my Chevrolet to the levee, but the levee was dry,” just doesn’t have the same “flow” does it?
“Had an old, gold Chevrolet and a place of my own” — Elton John would never go for that.
Even Snoop Dog and the Beastie Boys have paid tribute to the brand, and let’s not forget that ever-popular “Chevy Van” rendition by Sammy Kershaw, either.
After the initial reaction to the news began to flow in, someone at GM “backpedalled” a bit — issued a clarification, if you will — and explained it was more of a global marketing matter, and that “Chevy” would remain a time-honored buzz-word for those who love it.
Global?
Like “Elvis” — there will never, ever be another “Chevy.”
No disrespect to Ford, Chrysler, Dodge, Toyota and the rest — a “Chevy” is a “Chevy” and that’s the way it is!
—————
Bob Belcher is Managing Editor of the Daily Sun. His column appears on Sundays. He may be reached by e-mail at belcher@corsicanadailysun.com. Want to “Soundoff” on this column? E-mail: soundoff@corsicanadailysun.com
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